Veteran Stability Initiative

Veteran Stability Initiative (VSI) is a non-profit that provides resources to Veterans in need. With this assignment, they were in need of a cohesive social media template and a Facebook cover image that aligned with their previously refreshed brand. In a group of six designers, we were able to have creative freedom in what elements we decided to provide the client at our pitch. At the start of this process, the group of designers and I sent an initial client questionnaire. This allowed us to understand what the client wanted from this assignment, what their organization strives for, and what their brand is.

With their questionnaire answered, I chose to include a mini brand guide with the typography, color palette codes, and a few graphic elements, as well as a facebook cover image and three social media templates. With these pieces, I believed that it would provide VSI a strong foundation to create consistent social media posts. I kept it consistent with their branding and made sure that all text was legible. They mentioned that the posts that get the most views are ones that include images with people, so I made sure that their post templates were photo heavy. At the final client pitch, my direction was chosen for the client to use.